Digital Marketing Course

Digital marketing for working professionals

A 4-week online digital marketing course with 12 live sessions and a real campaign you build along the way. Learn social media, SEO, Google and Meta ads, email, and WhatsApp marketing, and use AI to work faster.

See the 4-week timeline
Duration
4 weeks
Sessions
3 per week
Session length
2 hours
Format
Live online

What you will learn in this digital marketing course

No marketing background needed. If you already work in a field, you already have what you need to start.

  • Build a complete digital marketing strategy for a business or personal brand
  • Use AI tools to research, write, design, and analyse in a fraction of the time
  • Set up and run paid ads on Meta and Google
  • Create a landing page that turns visitors into leads
  • Run email and WhatsApp campaigns that people respond to
  • Track results and report on return on investment

Course outline: 4-week timeline

Pick a week to see its topics, tools, sessions, practicals, and assignments.

Week 1: Foundations and Strategy

Understand the landscape, know your audience, and set up your AI toolkit.

Topics this week

  • Channels, funnels, and the customer journey
  • SMART goals and KPIs
  • Customer personas
  • Brand positioning and voice
  • Competitor research
  • Prompt engineering
  • AI ethics and data privacy

Tools this week

  • Google Search
  • Google Trends
  • Meta Ad Library
  • SimilarWeb
  • Google Sheets and Docs
  • Notion
  • Claude
  • ChatGPT
  • Gemini
  • Perplexity
1Session

The digital marketing landscape

  • How digital marketing works: channels, funnels, and the customer journey
  • Setting SMART goals and choosing the right KPIs
  • Overview of the tools used throughout the course
Practical: Audit your own business or brand's current online presence.
Assignment: Choose your capstone project: a real business, your employer, or your personal brand.
Tools:Google SearchGoogle TrendsGoogle Sheets
2Session

Audience, positioning, and competitor research

  • Building customer personas and mapping their journey
  • Value proposition and brand voice
  • Competitor analysis with free tools
Practical: Build a customer persona and a competitor comparison sheet.
AI in action: Use AI to generate personas, research markets, and analyse customer reviews.
Tools:Meta Ad LibrarySimilarWebPerplexityClaude or ChatGPT
3Session

AI for marketers: foundations

  • What AI can and cannot do in marketing
  • Prompt framework for getting useful, on-brand output
  • Your AI toolkit and when to use each tool
  • Ethics, data privacy, and disclosing AI use
Practical: Build a reusable prompt library for your industry.
Assignment: Draft your one-page marketing strategy with AI assistance.
Tools:ClaudeChatGPTGeminiPerplexityNotion

Week 2: Content and Organic Growth

Plan, create, and publish content that gets found and shared.

Topics this week

  • Platform selection
  • Content pillars and formats
  • 30-day content calendar
  • Graphic design and short-form video
  • Repurposing content
  • Keyword research
  • On-page and local SEO
  • Visibility in AI search answers

Tools this week

  • Meta Business Suite
  • Buffer or Later
  • Canva
  • CapCut
  • AI image tools
  • AI voiceover tools
  • Google Keyword Planner
  • Search Console
  • Google Business Profile
  • Ubersuggest
  • Claude or ChatGPT
4Session

Social media strategy and content planning

  • Choosing platforms: Facebook, Instagram, LinkedIn, TikTok, X, YouTube
  • Content pillars, formats, and posting rhythm
  • Building a 30-day content calendar
Practical: Create a content calendar for your capstone project.
AI in action: Generate content ideas, captions, and hooks at scale, then edit for your voice.
Tools:Meta Business SuiteBuffer or LaterGoogle SheetsClaude or ChatGPT
5Session

Content creation with AI tools

  • Designing graphics with Canva and AI image tools
  • Short-form video: scripting, editing, AI voiceovers and captions
  • Repurposing one idea into many formats
Practical: Produce 5 ready-to-post pieces: graphics, a short video, and a caption set.
Assignment: Publish at least 3 pieces and record the results.
Tools:CanvaCapCutAI image toolsAI voiceover tools
6Session

SEO and search visibility

  • How search works, keyword research, and on-page SEO
  • Local SEO and Google Business Profile
  • Content that ranks, and how to appear in AI Overviews and chatbot answers
Practical: Do keyword research and publish one optimised page or blog post.
AI in action: AI-assisted keyword clustering and content briefs, with human editing for quality.
Tools:Google Keyword PlannerSearch ConsoleGoogle Business ProfileUbersuggestClaude

Week 3: Paid Ads and Conversion

Put budget behind your message and turn attention into leads.

Topics this week

  • Campaign structure and audiences
  • Ad creative, hooks, and offers
  • Conversion tracking
  • Search, Display, and YouTube ads
  • Bidding and budgeting
  • Landing pages
  • Email sequences
  • WhatsApp marketing and consent

Tools this week

  • Meta Ads Manager
  • Meta Pixel
  • Google Ads
  • Google Tag Manager
  • YouTube Studio
  • Canva
  • WordPress or a no-code page builder
  • Mailchimp or Brevo
  • WhatsApp Business
  • Claude or ChatGPT
7Session

Paid advertising on Meta

  • Campaign structure, objectives, audiences, and budgets
  • Creative that converts: hooks, offers, and calls to action
  • Pixel and conversion tracking basics
Practical: Build a live or simulated campaign in Ads Manager.
AI in action: Generate ad variations and test different angles quickly.
Tools:Meta Ads ManagerMeta PixelCanvaClaude or ChatGPT
8Session

Google Ads and search marketing

  • Search, Display, and YouTube ads
  • Keywords, match types, quality score, and negative keywords
  • Budgeting and bidding strategies
Practical: Set up a Google Ads search campaign, simulated or with a small live budget.
Tools:Google AdsGoogle Keyword PlannerGoogle Tag ManagerYouTube Studio
9Session

Landing pages, email, and WhatsApp marketing

  • Building a high-converting landing page with no-code tools or WordPress
  • Lead magnets and email sequences
  • WhatsApp Business, broadcast lists, and consent rules
Practical: Build a landing page and a 3-message follow-up sequence.
AI in action: AI-written email sequences and chatbot flows for lead capture.
Assignment: Connect your landing page to your ads or content plan.
Tools:WordPress or a no-code page builderMailchimp or BrevoWhatsApp BusinessClaude or ChatGPT

Week 4: Analytics, Automation, and Launch

Measure what works, automate the rest, and present your campaign.

Topics this week

  • Key metrics: CTR, CPC, CPL, CAC, ROAS
  • Dashboards and reporting
  • CRM basics
  • Workflow automation
  • AI chatbots and agents
  • Emerging trends
  • Capstone presentation
  • Career and business roadmap

Tools this week

  • Google Analytics 4
  • Meta Insights
  • Search Console
  • Looker Studio
  • HubSpot CRM
  • Zapier or Make
  • AI chatbot builders
  • Google Forms
  • Canva or Google Slides
  • Claude or ChatGPT
10Session

Analytics and reporting

  • Google Analytics 4, Meta Insights, and Search Console
  • Key metrics: CTR, CPC, CPL, CAC, ROAS, and conversion rate
  • Building a simple dashboard
Practical: Set up tracking and read real data.
AI in action: Use AI to interpret data, spot trends, and draft your report.
Tools:Google Analytics 4Meta InsightsSearch ConsoleLooker StudioClaude
11Session

Automation, CRM, and AI agents

  • Marketing funnels and CRM basics
  • Workflow automation between your forms, CRM, and messaging
  • AI chatbots for customer service and personalisation at scale
  • Emerging trends: AI search, voice, influencer, and community marketing
Practical: Build one automation, such as lead form to CRM to auto-reply.
Assignment: Finalise your capstone and prepare a 5-minute presentation.
Tools:HubSpot CRMZapier or MakeGoogle FormsAI chatbot builders
12Session

Capstone presentations and next steps

  • Present your strategy, assets, and projected results
  • Peer and instructor feedback
  • Career and business roadmap: pricing your services, building a portfolio, and further certifications from Google, Meta Blueprint, and HubSpot
Practical: Deliver your capstone presentation. Certificates are awarded.
Tools:Canva or Google SlidesLooker Studio

Practical projects and assessment

Every session ends with something you build. Your capstone brings it all together.

How you are graded

Weekly practical assignments (4)40%
Content and ad campaign build20%
Capstone campaign and presentation30%
Attendance and participation10%

Capstone deliverables

  • One-page marketing strategy
  • 30-day content calendar with 5 ready-to-post assets
  • One ad campaign, live or simulated
  • Landing page with an email or WhatsApp sequence
  • Analytics dashboard and a short results report

Digital marketing and AI tools you will use

Most have free plans, so you can practise without a budget.

  • Claude
  • ChatGPT
  • Gemini
  • Perplexity
  • Canva
  • CapCut
  • Meta Ads Manager
  • Google Ads
  • Google Analytics 4
  • Search Console
  • Looker Studio
  • Mailchimp or Brevo
  • WhatsApp Business
  • Zapier or Make
  • WordPress or a no-code builder

Before you join

Schedule
3 live sessions per week. Days and times are confirmed for each cohort.
Delivery
Live on Zoom or Google Meet, with recordings
You need
A laptop or phone, stable internet, and basic computer skills
Community
Cohort group chat, weekly office hours, and downloadable templates
Certificate
Awarded after the capstone presentation

Frequently asked questions

Who is this digital marketing course for?

It is built for working professionals such as business owners, managers, sales and HR staff, finance professionals, educators, and creatives. No marketing background is needed.

How long is the course and how often are the classes?

The course runs for 4 weeks with 3 live online sessions each week. That is 12 sessions of 2 hours each. Days and times are confirmed for each cohort.

Will I learn how to use AI in digital marketing?

Yes. AI is part of every week. You will use tools like Claude, ChatGPT, Gemini, and Perplexity for research, content, ad copy, email sequences, analytics, and automation.

What practical work will I do?

Every session ends with a hands-on task. Across the month you build a strategy, a content calendar, an ad campaign, a landing page, an email or WhatsApp sequence, and an analytics dashboard, then present it as your capstone.

Do I need to pay for software?

Most of the tools used have free plans. Ad campaigns can be simulated, or you can run a small live budget if you want real results.

Will I get a certificate?

Yes. Certificates are awarded after you present your capstone project in the final session.

How do I register or ask a question?

Send a message on WhatsApp to 0714 055 918 and you will get details on the next cohort.

Ready to join the next cohort?

Message on WhatsApp to ask questions or reserve your seat.

WhatsApp